“If that works out the way I’m hoping it works out, the doors have been kicked wide open into the types of exciting talent and personalities and international flair that we can bring into Nascar.So Helio Castroneves finally won a championship, a fitting cap to a remarkable and successful 21-year run with Penske Racing. Marks believes world class talent from other disciplines can come into Nascar and drive them on ovals because the NextGen car is so different than the previous generation of stock cars. Ultimately, how that program grows from a commercial standpoint, we are always going to do at least one race and as much as 5-10 races.” The future of Project91, we have some neat conversations happening right now. “The NextGen car is much more consistent with the global platform of GT GT racing. “It’s been such a heavy lift for so long for people to come into Nascar because it’s so difficult to drive and the skillset you need to drive it is so proprietary, it hasn’t been a great experience for other people.
#HELIO CASTRONEVES HEIGHT SERIES#
People overseas look at Nascar like we look at the Supercar Series as something that would be interesting to try. It’s such a unique form of racing and it’s something that only we do. “People around the world are fascinated by Nascar. I spent enough time in other forms of racing to know there is significant global interest in Nascar. “It’s a passion project for me and fits into the strategy of what Trackhouse is trying to do and look like and be different. “That is a really exciting program,” Marks said. The vision behind Project91 is bold and creates an opportunity for Nascar to attract international talent, which in terms would create international opportunity. (Photo by Stacy Revere/Getty Images) Getty Images Meyer Shank Racing Honda, celebrates after winning the 105th running of the Indianapolis 500 at Indianapolis Motor Speedway on in Indianapolis, Indiana.
#HELIO CASTRONEVES HEIGHT DRIVER#
INDIANAPOLIS, INDIANA - MAY 30: Helio Castroneves of Brazil, driver of the #06 AutoNation/SiriusXM. Shank told me he would do whatever he could to help Castroneves compete in the Daytona 500 for Marks, a former driver for Shank.Ī Honda representative also told me that Honda would not object to Castroneves, a Honda Ind圜ar driver, competing in a Chevrolet in the Daytona 500 because “Honda doesn’t compete in Nascar so there is no direct conflict.” Shortly after Marks discussed his interest in Castroneves, I traded texts with the four-time Indianapolis 500 winner, who acknowledged he is interested, but “I have not heard anything yet…still waiting…Ĭastroneves drives for Meyer-Shank Racing in the NTT Ind圜ar Series along with teammate Simon Pagenaud. He is also one of the owners of the Big Machine Music City Grand Prix on the streets of Nashville, a very popular weekend that combines musical entertainment and racing featuring the NTT Ind圜ar Series. He owns one of the top karting tracks in the country, Go-Pro Motorplex in Mooresville, North Carolina. Marks has big ideas and is looking outside the boundaries of Nascar. That was an opportunity for TrackHouse to come into this sport and gain some equity right away.” We don’t know what the future at a lot of these big companies looks like. We don’t know what the succession plan looks like at a lot of these companies. “Current ownership is in the twilight of their careers. “This sport is primed for the next generation of owner,” Marks said.
Justin Marks is 41 and is the face of NASCAR’s future. Rick Hendrick is the relative youngster out of this group at 73.
Its legendary team owners are aging, and it was time for a fresh face. The emergence of Marks and Trackhouse Racing has come at a pivotal time for NASCAR. We have a lot of exciting plays in our future and 100 percent, we are trying to disrupt everything that we do.” Three to five years from now, Trackhouse will be unlike something everybody has always seen. “I look at us as a sports and entertainment brand. There is a huge opportunity for Trackhouse to challenge everything and challenge what the traditional model of a race team is. “These race teams I’m competing against are operating the same way they did 30 years ago. “I 100 percent set out to be a disruptor,” Marks said.
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